Hi there! *

I’m Daniel McCarry and I’m a digital marketing strategist and consultant based in Ballymena/Belfast, but working extensively throughout the island of Ireland.

I’ve been educated with Queen’s University Belfast, Ulster University Business School, The Chartered Institute of Marketing, The Institute of Leadership and Management via Belfast Met Business School, and The Institute of Data and Marketing.

Since 2015 I’ve managed Counter Digital, a digital marketing consultancy. You can find out more about my thoughts on digital, social and business in general, here.

Alongside that, I currently lecture in the digital marketing space at Belfast Metropolitan College.

In the past I have sat on the Chartered Institute of Marketing Ireland Student Advisory Board, was a part of Global Shapers Belfast and from time to time volunteer with YENI and National Trust NI. If you have an interesting volunteering project coming up, let me know!

In 2019 I was shortlisted as one of Northern Ireland’s “Young Business Personalities of the Year” by Business Eye Awards.

If you’d like to get in touch you can do so on Twitter via @Counter_Digital or email me at daniel @ counterdigital.co.uk (it’s spaced out to avoid spam).

Finally, a few of the books currently on my nightstand are: Ogilvy on Advertising, The Choice Factory, and Who Moved My Cheese.

*I don’t advertise this website so, unless I’ve sent you a direct link, congrats on your Google detective work!